We live in a country that thrives to a certain extent on the perpetuation of the fast food industry and the ease of sale and distribution of such products.
Frito-Lay is a company that joined the race to the consumer’s mind through strategic marketing.
Thus, one can surmise they gained a sustainable competitive advantage (one that cannot be copied by the competition).
They’re recognized in homes worldwide and have used this as leverage in an effort to hold the market sway for years.
They advertise thoroughly their several varieties of salsas, dips, crackers, nuts and seeds.
It’s evident that they’re not lacking as they cover 50% of salty snack isles in our supermarkets.
Their charm may be within the fact that their prices remain generally inexpensive and more sufficient in opposition to competitors.
They are convenience foods and generally in the category of “on the go” items.
Supermarkets, amusement parks, universities, gas stations, subway stations, and groceries all carry these types of products.
The influx of people is what fuels the sale and distribution of such products.
Yet, the choice as to what they purchase tends to be unconsciously affected by what they know, recognize.
This is where Frito-Lay's loud image and bold flavor is emanated through the usage of various advertisement platforms such as magazines, newspapers, the Internet, Television, and radios.
Thus, they have made themselves renowned and a product close to the general public through their integrated marketing initiatives.
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