Just a single crisp, salt rich chip from Frito-Lay can cause any mouth to salivate; but did you know that, that single chip actually originated as two? The birth of Frito-Lay begins with the mating of H.W. Lay and Company and the Frito Company.
San Antonio, Texas, circa 1930, Herman Lay, a salesman, and Charles Elmer Doolin, manager of a confectionary shop, decided to team up to sell chips. In 1931 Herman Lay was selling chips in his car, the following year he had established a headquarters in Nashville, Tennessee
Next, Lay was hired as salesman for the Barret Food Products Company. After sometime, he took over Barret's Nashville warehouse. In 1944, he changed the name of the company to Lay's Potato Chips. In 1956, H.W. Lay & Company became the largest potato chips and snack foods company in the United States. While Lay was building his potato chip company, Doolin was busy launching his.
In 1932, with the purchase of a corn chip recipe, Doolin established his own corn chip business, The Frito Company. In 1945, The Frito Sales Company was established to seperate sales from production. That same year six franchises were issued through the Frito National Company.
During 1945 the Frito Company introduced Cheetos to the world. Cheetos quickly became a high demand snack; Unable to meet the high demand for Cheetos the Frito Company decided to grant H.W. Lay & Company exclusive franchise to manufacture and distribute Frito's in the Southeast. The resulting success from this partnership laid the foundation for the eventual merger of the two companies, into Frito-Lay, Inc., in September 1961.
No comments:
Post a Comment